Acting Tips: Defining an actor's type and brand
What’s the difference between a type and a brand? What’s a logline? As an actress, I can see where knowing my type is important; it keeps me from wasting my time auditioning for roles that don’t suit me. Brand and loglines are marketing tools, however, and since I’m out there networking at industry events and have reels that I think convey my performance skills to some advantage, I’m not sure I need these last two. People can see how I come across on camera, right? If you’re starting out and your strategy involves standard actor marketing (and who’s to say that isn’t just fine), it’s probably good to know what these tools are and what they can potentially do for you. An actor’s type is a combination of the criteria found in the breakdowns when a role is being cast, i.e. sex, age range, physicality (short, tall, thin, heavy, light, dark, race), and the job titles that fit (soccer mom, corporate lawyer, big city cop, international spy, blue-collar worker, teen, medical professional.) Bra...